Visual Identity

The task for this project was to choose an existing conference and create a visual identity for it, which included a new logo, key visual, homepage for the event’s website, pole banners, attendee and speaker badges, and multiple items of swag.

The event of my choice was Canada’s Bridal Show which is held annually in Toronto. My theme was Winter Wonderland and I created a pattern with snowflakes and diamonds that was used for all the items designed for this event.

My hope is that the street pole banners with this eye-catching illustration would attract people to visit the show.

Hand Lettering

After choosing a funny pun from the long list of puns I was provided with, my task was to letter it all by hand.

It was allowed to use any style you prefer, as long as it fits the tone of the pun. I decided to make the most important words in a more decorative style, and the rest of the words would be more simple. Adding some illustrative elements, such as a sleeping mask, stars and a cloud made the overall composition more interesting and cohesive.

I think this design would work great for pajamas or cozy homewear.