Display/Social Media Ads

These are the display ads created for three different school projects, and for each ad campaign it was required to design two variations of ads for potential marketing testing.

It is important to do a research about the company’s target market, products, services or promotions, that’s why, as an example, I used an existing business to create the ads for. The color palette and typefaces I used for the ads were usually matching the website of the chosen company. I tried to use serious vs funny images, or images vs illustrations to see during the A/B testing what will get more attantion and clicks.

I hope that people will find my display ads visually attractive and they will want to click on the ads to learn more about the products or services promoted.