Visual Identity

The task for this project was to choose an existing conference and create a visual identity for it, which included a new logo, key visual, homepage for the event’s website, pole banners, attendee and speaker badges, and multiple items of swag.

The event of my choice was Canada’s Bridal Show which is held annually in Toronto. My theme was Winter Wonderland and I created a pattern with snowflakes and diamonds that was used for all the items designed for this event.

My hope is that the street pole banners with this eye-catching illustration would attract people to visit the show.